Tuesday, April 21, 2015

 

Jacques Coulardeau at Academia.edu (20)


MARSHALL McLUHAN
UNDERSTANDINGMEDIA, THE EXTENSIONS OF MAN
ROUTLEDGE, LONDON – 1964
Monday October 14, 2013 – 9,400 words, 18 pages
Dr Jacques COULARDEAU
INITIAL STUDY / STARTING POINT REVIEW(S)

MARSHALL McLUHAN, A PROPHET
THE APOCALYPSE OR SPIRITUAL SALVATION?
FOR A GLOBAL APPROACH OF MENTAL POWER AND CONCEPTUALIZATION
Wednesday January 21, 2015 – 2,700 words, 5 pages
Dr Jacques COULARDEAU
POST SCRIPTUM

AVENTURE À SUIVRE / AN ADVENTURE TO FOLLOW
AND TO BE CONTINUED . . .
RESEARCH UNDER CONSTRUCTION WITH IVAN EVE



This is the first leg of a longer study that is in the process of being written.After the review and its illustration I added the 2006 review I posted onAmazon.co.uk, and its comments, for the sake of perspective.

This review is the prolongation of a long study that dealt with, among other topics but essentially, Ray Kurzweil’s “popular-science”-fiction wrapped up as MIT expertise. Marshall McLuhan ...
[…]
His electric age is based on the stage of universal (though even today it is still not fully achieved) networked distribution (the electrical grid) of this electricity characterized as continuous and instantaneous, meaning we can use it at any time and in any place we want at the commanding tip of one finger pressing a button on or off.
[…]
We have to keep in mind this conclusion of chapter 21:
“The owners of media always endeavor to give the public what it wants, because they sense that their power is in the medium and not in the message or the program” [Marshall McLuhan, Understanding Media, The extensions of Man , Routledge, London, 1964, p. 216)



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